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Rutgers sociologist says letting well-connected kids — not necessarily the ‘cool’ kids — deliver anti-bullying messages is more effective. Researchers from Rutgers, Princeton and Yale universities report in the Proceedings of the National Academies of Science that student conflict was reduced by 30 percent in one year in New Jersey middle schools adopting this approach. The key, according to Rutgers sociologist and co-author Hana Shepherd, is finding the right students to send anti-conflict messages to their peers.

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