Campaignlive.com posted an interesting article about the effects of negative advertising on voter turnout.
‘And one of the most heavily cited meta-analyses about negative advertising, conducted by researchers from Rutgers and George Washington University, didn’t find “any reliable evidence that negative campaigning depresses voter turnout.” Most of the 57 studies it looked at found only very small changes in voter turnout. Some were negative, but in aggregate, more of them were actually positive. “If anything, negative campaigning more frequently appears to have a slight mobilizing effect,” the analysis said.’
Read more here.